Mortgage Marketing Tip: Removing Marketing Roadblocks.

In a previous post, I shared the #1 marketing mistake according to Jay Conrad Levinson, the "Father of Guerilla Marketing."  The mistake is this:  lack of Marketing Commitment.

So, what are the roadblocks to making the marketing commitment, and how do we remove them?

1. We just don't wanna! This roadblock is usually caused by choosing marketing activities that are not authentic.  I know people who would cheerfully do the electric slide over hot coals to avoid making a 10-minute presentation.  I, on the other hand, love training and public speaking, and can make up talks on the fly.

   Solution – be authentic in your marketing medium and message. If you loathe public speaking, don't do it!  Assign it to someone else on your team.  There are dozens, if not hundreds of ways to market yourself so pick something you enjoy doing.

2. We don't have the money.

   Solution – establish a comfortable marketing budget.  Successful companies spend an average of 10% on marketing.  When I start working with clients, I find out how much they can comfortably afford to spend on marketing over the next 6 months. That amount, no matter how small, becomes their marketing budget.

   There are so many low-cost, yet very effective ways to market your mortgage business, that there is something you can afford to do.  Some may take require more time, and some don't. 

   It takes, on average, 7 reminders to people who are interested in your services to get them to buy.

   Start where you are.  It is smarter to spend a little bit over time, and reinvest your proceeds into your marketing budget than spend everything you have on a one-time marketing blowout.

3. We don't have the time.

   Solutions:  Outsource, and make time by scheduling your marketing activities in your calendar.

   Speaking of time, I've gotta run. 

Jackie, Mortgage Virtual Assistant